It starts with the Brand Voice Discovery at €450, credited back in full against your project if you go ahead within 90 days.
FPH/PRODUCTION — CREMA, ITALY
VIDEOSAREN'T WATCHED.THEY'RE REMEMBERED.
Brand films, trade show coverage, AI spots. I work as an independent operator with clients who use video to sell better.
01 / WHAT I PRODUCE
FOUR KINDS OF VIDEO. SAME CARE.
01.5 / WHO I WORK WITH
NOT FOR YOU IF…
- You want a video to post and forget within a week.
- You're after a standard format, identical to a competitor's.
- You pick by lowest price, not by the result you actually need.
FOR YOU IF…
- You want to be recognized, not just seen.
- You use video to sell better, not to fill social gaps.
- You want a brand asset that works for months, not a 24-hour post.
02 / THE METHOD
A PROCESS THAT AVOIDS SURPRISES.
- 01
DISCOVERY
A 30–45 minute call to understand what you do, who buys it, and what the video has to achieve. The working brief comes from that call, not from a form.
- 02
VISUAL STRATEGY
Definition of the visual language, narrative tone and creative direction. Mood, palette, visual references, story structure.
- 03
PRODUCTION
When the project calls for it I build the crew on the single job: extra operator, gaffer, sound engineer. Otherwise I work solo — lightweight setup, real-time decisions, lower cost.
- 04
POST & DELIVERY
Color grading in DaVinci Resolve, sound design and mix, finalization in the required formats (broadcast, social, web). Delivery on Frame.io with online review.
03 / WHO'S BEHIND IT
MICHELE FLORIDIA.
Filmmaker — Founder
I had a camcorder in my hands at four. The first videos were family ones — today they're the milestones of my path. I've never stopped.
I'm Sicilian, I live in Crema, and cinema is my obsession: I live it, I study it, I feed on the vision of those who make it. Not to imitate it, but to bring its feeling inside companies.
FPH stands for Floridia Photography: my surname, my signature on every project. Because everything, for me, starts from photography — the cinema kind.
I believe brands don't need another video. They need a story worth being a film — because you look at an image, but you remember a story.
Spots, brand films, heritage: I always start from colour, I work with constantly-updated equipment, and you always speak to the person who shoots and edits your video. For larger projects I build a dedicated crew.
06 / TELL ME ABOUT YOUR PROJECT
WRITE ME
Reply within 24 hours. Michele writes back personally.
