A spot directed end-to-end with a proprietary AI production layer: the same direction as a film, without shoot days.
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AI Spot Production
All the power of a spot. Without the set.
Some brands need strong visuals but not a crew: an e-commerce launching a product, an independent brand that wants a campaign without the cost and lead time of a traditional production. For them there's the AI spot: end-to-end directed spots and campaigns with a proprietary AI production layer, but with the same direction, the same rhythm and the same colour grade as a shot film. The difference isn't the tool. It's who's driving it. Without a clear direction, the result is generic — you can spot it from a mile off. With ten years of photographic eye behind it, it becomes authorial work: concept, storyboard, visual consistency, editing and sound design all stay in the hands of a director.
TALK ABOUT YOUR PROJECTWho it's for
Independent luxury brands that want a distinctive campaign without the lead time of a traditional production. E-commerce and DTC brands that need quality visual volume for launches and advertising. Brands that want to test a visual identity before committing to a filmed production.
The formats
Three tiers, always tailored: the Single spot (concept and full production of a single spot), the Campaign (one main spot plus adaptations for different channels) and the Brand Universe (a complete visual system, with motion identity and a library of reusable assets).
Why it works now
No shoot days means no locations, no crew, no weather: short delivery times and predictable costs. It's the fastest way to get high-level visuals when the product is ready and time is tight.
Frequently asked questions
If you want to work out whether the AI spot is the right path for your brand, it starts with the Brand Voice Discovery (€450): a call, an audit and a direction, deductible from the first project.
06 / TELL ME ABOUT YOUR PROJECT
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Reply within 24 hours. Michele writes back personally.