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It depends on the project type and the goal, but I always give a clear starting point so you immediately know if we're aligned. It starts at €450 for a Discovery, a short format designed for those who want a first piece of content without committing to a large project. A proper brand film starts at higher tiers and grows based on shoot days, locations, post-production and licenses. The One-Shot package — the most complete format — reaches the €15–30k+ range. I don't work with impersonal fixed price lists: after a call I understand what's really needed and send you a proposal with the exact figure. No surprises later.

A spot sells a product in a few seconds and lives on repetition. A brand film tells who you are: the values, the place, the people, the reason why a client should pick you over someone else. A spot works on immediate conversion; a brand film builds perception and desire over time. For a luxury brand — where the buying decision is emotional and tied to status — the second is almost always the investment that leaves a mark.

Look at three things, in this order. First, portfolio coherence: a recognisable language is worth more than a thousand half-done genres. Second, understanding of your industry — people who shoot luxury and B2B know that rhythm, light and silences matter as much as the footage. Third, the method: anyone who immediately proposes a price without asking you questions isn't designing, they're selling a package. FPH works with a single point of contact from start to delivery. You talk to the person who shoots, edits and decides.

Yes. The thread isn't the sector, it's the tier: brands with a precise identity and clients who choose based on perception and quality. Wineries, wedding venues, boutique hotels, architecture, maisons: the subject changes, the approach doesn't. I study the positioning, identify what makes the place or the brand different, and translate it into images that speak to the right clientele.

It's a dedicated service, structured on three tiers depending on how much you want to capitalise on your trade show presence: from essential booth coverage to the full brand storytelling with content ready for the months that follow. The idea is simple: a fair lasts a few days, but the right material works for you all year long. It's organised in advance to plan shoots, interviews and key moments without improvising on site.

Based in Crema, Lombardy, but I travel across Italy and abroad for projects that require it. For more distant locations, travel costs are assessed transparently during the proposal phase. If the budget supports the travel and the project is clear, I'll work anywhere in Italy or abroad.